Willie Nelson stars in this very funny Bic lighter commercial that also stars Snoop Dogg and Martha Stewart.
Thanks to @SnoopDogg and @MarthaStewart introducing me to the BIC EZ Reach lighter. It’s perfect for lighting candles, incense, and sooo much more!
Try it for yourself: https://t.co/MtQdrKx68t 🔥
@BICGroup #ad #biclighter #bicezreach #willienelson #SnoopDogg #marthastewart pic.twitter.com/DnHewOqfIC
— Willie's Reserve (@WilliesReserve) January 17, 2023
It shows Willie using a Bic to light up a fat . . . candle. Then he gets a video call from Snoop who lost his Bic, followed by Martha who pops up looking for her candle. Willie plays innocent as he lights his “favorite herb scent” candle.